Have a nickname that you want for your email address? Want alternate email addresses pointing to your main email account?
Sounds complicated ... but POP makes this way easy! In just a few clicks you can create a nickname email address or a generalized address (e.g email@example.com) that will link into your main email account
Log into your POP account and click Manage on Google Apps for Work
Click Manage Users under the Actions menu
Click the Actions drop down menu for the account that you want to create the alias for and then click on 'Create Alias'
Type in the desired alias name for the account then click 'Add Alias'
Just like that, you're done setting up your aliases! You can give out these addresses and you will receive all incoming mail to them in your main email account