Google Analytics is a service offered by Google that generates detailed statistics about a website's traffic and traffic sources and measures conversions and sales.
Google Analytics can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also displays advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents.
How Much Does Analytics Cost?
If your site generates 10 million or fewer hits per month, then Google Analytics is free. If your site generates more than 10 million hits per month, Google offers increased limits as part of Google Analytics Premium
For information on how to set up Google Analytics in your POP account click here!